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AI tool cost calculator for agencies

What AI tools cost an agency, before you buy. Tick up to 5 tools you run or plan to run and get the monthly total, at one seat, plan or channel per tool.

Prices checked on vendor pages, Oct 2026. Each tool links to its pricing source. Starting prices only: taxes, add-ons and usage limits aren't included, and vendors change prices, so check the vendor's page before you buy. The 40 tools come from our free AI Tool Stack for Agencies.

SEO

AhrefsSEO research, rank tracking, site audit; AI brand tracking add-on$129/mo (Lite); Standard $249/mo, Advanced $449/mobilling basis unconfirmed, not in the totalfree tier · pricing source · checked 2026-10-19not in totals
ClearscopeContent optimization and tracked queries for content teams$129/mo (Essentials)billed monthlyflat, per plan · pricing source · checked 2026-10-16Our verdict: WATCH (unlimited users, but drafts cap at 20 a month)1 plan
FraseAI SEO/GEO content briefs, writing and audits$39/mo billed yearly (Starter); $49 monthlybilled annuallyflat, per plan · pricing source · checked 2026-10-19Our verdict: TRY (the most agency-shaped plan)1 plan
GeoptieAI visibility monitoring across brands with GEO recommendations$41/mo billed annually ($490/yr, Starter, 15 prompts, 2 brands)billed annuallyflat, per plan · pricing source · checked 2026-10-161 plan
MiraclyGEO and AI marketing OS with agent Mira across GEO, social, PR, paid$95/mo (Starter)billing basis unconfirmed, not in the total · pricing source on the vendor's site · checked 2026-10-16Our verdict: WATCH (it's pitching against you)not in totals
OtterlyAIAI search visibility tracking across ChatGPT, AI Overviews, Perplexity, Copilot$29/mo (Lite, 15 prompts)billed monthlyflat, per plan · pricing source · checked 2026-10-161 plan
SemrushSEO suite with AI Visibility tracking and rank/keyword tools$117.33/mo billed annually (SEO); $139 monthlybilling basis unconfirmed, not in the totalfree tier · pricing source · checked 2026-10-16Our verdict: AI Visibility Index (UK edition): KEEP (as pitch ammunition)not in totals
SurferContent optimization and AI search visibility for SEO teams$49/mo billed yearly (Discovery)billed annuallyflat, per plan · pricing source · checked 2026-10-16Our verdict: KEEP (the baseline)1 plan
TrendlyAIWeekly tracking of what ChatGPT/Perplexity/AI Overviews say about a brand$19/mo (Solo); $190/yrbilled monthlyflat, per plan · pricing source · checked 2026-10-161 plan

Paid media

GAIN SpireaAI creative-intelligence dashboard across Google, Meta, TikTokPrice not publicprice not public · pricing source · checked 2026-10-16Our verdict: WATCH (paid-social creative reporting)not in totals
Kargo KarloSelf-serve agentic media buying across CTV, social, open webPrice not publicprice not public · pricing source · checked 2026-10-16Our verdict: WATCH (late catches from early October)not in totals
Klaviyo ComposerAI marketing agent in Klaviyo for audits, analysis and scheduled tasksFree plan includes $5 Composer usage/mo; paid plans scale with profilesusage-based: paid price not publicfree tier · pricing source · checked 2026-10-16Our verdict: Klaviyo Composer: TRY (if you run email/SMS for e-com clients)not in totals
MarkloShopify/Klaviyo/Meta-connected AI promo planner and campaign briefsfree (early access)free during early accessflat, per planfree tier · pricing source · checked 2026-10-16Our verdict: WATCH (e-com campaign planning)1 plan
Motion (Runneth)AI creative analytics for ad accounts$999/mo (Starter, up to $50k ad spend)billed monthlyflat, per plan · pricing source · checked 2026-10-161 plan

Ops

AgencyAnalyticsWhite-label client reporting and dashboards with AgencyAI$20/client/mo billed annuallybilled annuallyper active client · pricing source · checked 2026-10-16per client: full version
ChatGPTGeneral AI assistant for writing, research, analysis and images$20/mo (Plus)billed monthlyflat, per planfree tier · pricing source · checked 2026-10-16Our verdict: ChatGPT Slides: TRY (pitch decks and client reporting)1 plan
ClaudeGeneral AI assistant for writing, analysis and docs$17/mo with annual billing ($200/yr, Pro); $20 billed monthlybilled annuallyflat, per planfree tier · pricing source · checked 2026-10-19Our verdict: Claude Team: TRY (especially for long-form and voice-heavy work)1 plan
ClickUpProject management with AI for client work$7/user/mo billed yearly (Unlimited); $10 monthlybilled annuallyper seatfree tier · pricing source · checked 2026-10-161 seat
FathomAI meeting recorder, notes and summaries$15/user/mo billed annually (Team); $19 monthlybilled annuallyper seatfree tier · pricing source · checked 2026-10-161 seat
NotionDocs/wiki/project workspace with AI and agents$10/member/mo (Plus) billed yearlybilled annuallyper seatfree tier · pricing source · checked 2026-10-161 seat
Otter.aiAI meeting transcription and notes$8.33/user/mo billed annually (Pro); $16.99 monthlybilled annuallyper seatfree tier · pricing source · checked 2026-10-161 seat
ZapierNo-code automation with AI agents across appsfrom $19.99/mo (Professional)billing basis unconfirmed, not in the totalfree tier · pricing source · checked 2026-10-16not in totals

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